1.Enterprise start-up stage Rong Sheng is the predecessor of the Pinghu paper mill, from 1980 to 1998, is the pioneer of strategic stage, mainly the production of kraft paper. The strategic theme of this stage is "enterprise survival".
2.Enterprise adjustment stage From 1998, the structural adjustment of the strategy began, in 2003, the company formed a clear product structure and market structure characteristics. The strategic theme of this stage is "structural adjustment". In November 1998, the new leadership of the company took office, put forward a new vision, establish a new concept, a new stage of enterprise development strategy, the completion of the restructuring of enterprises, the establishment of Pinghu Xing Xing Paper Co., ltd.; In December 1999, the company for modification of the original 1# machine, the expansion of 1760 paper machine, the production of kraftliner; February 2000, invested 20 million yuan, the new production line of 2200, the same year in October officially put into operation; In April 2001, the new 2# 2800 high strength corrugated paper machine, scrapped the original 1092 paper machine; December 2001, the extension of the industrial chain, the establishment of investment 25 million yuan Rong Sheng packaging materials Co., ltd.; In February 2002, renamed Jiaxing Rongsheng Paper Co., ltd.; March 2002, approved by the municipal government as one of the 14 industrial park; October 2002, through equipment and technical transformation, 3# machine speed technical transformation; In May 2003, 120 million yuan investment, the new 6# 4600/400 stack of paper machine, in June 2004 completed and put into operation; In July 2003, invested 100 million yuan, the establishment of the company"s supporting industries Jiaxing Rongsheng thermoelectric Co., ltd..
3.Spanning development stage In November 2004, the company completed the shareholding system reform, the formation of Zhejiang Rong Sheng Paper Limited by Share Ltd, entered a new round of leapfrog development strategy. In April 2006, the company invested 120 million yuan, the new 8# 4600/500 high-strength corrugated paper project, the project is the production of AA corrugated paper, and in April 2007 completed and put into operation. In September 2007, the company introduced the world"s most advanced anaerobic treatment system, has been in the implementation phase of the installation, plans to be debugged in December, the normal operation in 2008 of January. At that time, my company in the current displacement of 24 hours and 6000 tons, can be reduced to the displacement of 4000 tons, control tons of paper drainage in the following 6 tons. In October 2007, the company invested about 60000000 yuan, establishment of cogeneration project, the construction period of one year, using 75 tons / high temperature high pressure circulating fluidized bed boiler, 9 MW of back pressure turbine, has great economic and social benefits. The combination of the new product development strategy and the new market development strategy ensures the important position of the enterprise in the market and maintains a sustained and steady development.
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